NSIDE Austin Mag Cover CropSean Adams, a former NCAA All-American athlete, turned his love of sports into a life working with others through the medium of sports.

His first book, Sports for Life: Daily Sports Themes for Life Success, was published in 2006. His second book, based solely on attitude and titled, It’s okay to be Crazy, was published in January of 2010.

Adams has covered sports for the last 13 years and is a contributor to He has been a contributor to and He has been part of specials for FOX, ABC, the NFL Network, CBS and other media outlets on everything from sports history to the economic impact of sports on society to the socialization of the modern athlete to the college campus to training athletes how to manage the spotlight, the media and social media.

Sean has partnered with the NCAA for the NCAA National Convention, the NCAA Leadership Academy, the NCAA Champs Life Skills Workshop and the NCAA Community Engagement Workshop.

Each afternoon he hosts the top-rated mid day show “The Adams Theory” on Austin’s #1 sports radio station, AM 1300 The Zone.

As a motivational speaker, Adams travels around the nation, talking to athletes, athletic departments, parents, sales teams, and corporate clients about the fundamental principles of sports and teamwork and has become an authority in understanding and stimulating potential in athletics and life. Adams encourages individuals of all ages to, “find themselves and be who they potentially are,” using sports, humor and life’s little issues to communicate that message.

He holds a Master of Business Administration and has post-graduate studies in public relations and humanities.  In his professional business life he has been a Chief Financial Officer twice and a Chief Operating Officer as well.

In 2012 Adams’ alma mater Abilene Christian University named him the 2012 Young Alumnus of the Year.

In 2012 he was named a Research Fellow at the University of Texas’ Program in Sports and Media. The Texas Program in Sports and Media created the TPSM Fellows program as an initiative to bring the voices and experiences of working professionals in the sports and media industries on campus for creative interaction and collaboration with faculty and students. Adams was named the program’s first fellow.


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